The Temecula Valley Chamber of Commerce had initialized these lists of festivities way back when it started during 1983. The proprietor of the balloon festival was a certain Mr. Walt Darren, a commercial airline pilot who had a side hobby of being a hot air balloonist. He was the first to propose the idea of having hot air balloons race through the countryside as part of an effort to bolster the tourism in the area.

The village of Mansfield has been known to celebrate some of the good things of life, like the earlier festival of mushrooms during the last few weeks of the month of April. But this time, during the fall months of September, they celebrate another food classic in a simple festival dedicated to its no-nonsense approach, versatility and timelessness; the simple cornbread. Welcome to the Mansfield Village Cornbread Festival.

Business just is not business without the proper trading and the proper people to market it to. Oftentimes, great ideas are thrown in to the slump because of failed marketing and for other reasons as well. It is not sometimes with the proprietor or the entrepreneur but also with the market itself. Why, is there something wrong with the market?